As part of its continued growth, a new business strategy and a change in company shareholders, Dominvs Aviation have rebranded the business.  The company, established in 2019 will now be named MaceAero, keeping the same limited company status and registration number as previously.

The MaceAero senior team remains as strong as before and comes with many decades of experience in private and business aviation.  Chris Mace, founder and CEO is well known to many in the industry and has been working in aviation since gaining his pilots licence at the age of 17, establishing and running many successful aviation businesses in the past.  Mace also sits on the board of the Air Charter Association, chairing the Sustainability and Innovation Group.  As part of the changes MaceAero also announces that Surya Singh has joined the board.  Surya has a great deal of business experience in the luxury retail and specialist private charter space and will continue in a strategic business development role.  The other senior position is Melanie Blackman, Head of Charter who has been in the industry for almost 20 years, having previously run her own air charter brokerage, which was originally merged into the business when Melanie joined in 2019.

MaceAero has also relocated into new offices at the prestigious Edmiston London Heliport at the end of last year and this is in line with the company’s continued development in helicopter business, alongside its existing predominant status within private jet charter, sales and asset management.

When asked about the business performance in 2021, Mace commented “last year has been a busy one for us despite all the global pandemic issues.  We completed 5 aircraft sale transactions, assisted with 2 new aircraft acquisition projects, flew $2.5mil in charter sales across 4 continents using preferred partner aircraft, and provided oversight of over 400 flight hours of charter revenue through our advisory and asset management services.”

So today MaceAero builds on its success into 2022 with a growing loyal client base, with Mace adding “our strategy is working three key areas to our business, these being sales, charter and advisory services. This means our scope is spread across wide sectors of the industry that have multiple touch points that complement each other, leading to continued activity and new business” 

The MaceAero team can be contacted through email [email protected] or calling +44(0)2034882599.